Brand Activations
Bringing brands to life through experiential customer and employee experiences.
Molekule House of Horrors
What better way to show how an air purifier works than by hosting a haunted house in New York for members of the media to better understand the toxins of terror that may be lurking in their air. In October of 2022, over 30 members of the US press corp showed up to learn how everything from cockroach dander to cooking fumes can impact your holiday air. Check out the video for more fun details on how this activation came to life.
Molekule x Altuzarra (New York Fashion Week)
Led the ideation and strategy for Molekule partnering with fashion icon Altuzarra to bring clean air to New York Fashion Week 2021. His show included model Gigi Hadid and guest Anna Wintour. Molekule was front and center for the show, including showroom branding, product placement, and more.
In Style | Everyone in Fashion Is Using "The Tesla" of Air Purifiers, and It's Finally on Sale at Amazon
Molekule x Pop Up Florist
Allergy Season is peak season for air purifiers sales. This means thinking outside of the box for brand activations. Led the ideation and strategy behind Molekule partnering with renowned NYC florist and supplier to Gucci, Mac, Project Runway and more, Pop Up Florist, to generate top tier buzz around how air purification can help during peak allergy season.
Athleta (Gap Inc.) Field Leadership Conferences
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Athleta Field Leadership Conference
Supporting hundreds of Gap Inc./ Athleta Field leaders in multi-day learning and development conferences.
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Athleta Field Leadership Conference
Keynote speakers included heads of brands, merchants, and chief executives.
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Athleta Field Leadership Conference
Experiential events were provided to hundreds of attendees across the week-long event.
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Team Recognition
Developed innovative ways for leaders to recognize their teams.
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Leader Development
Multi-day training sessions provided to leaders to enhance their capability to lead and drive the business.