Brand Partnerships
Bobby Berk x Molekule
Led multi-prong strategy to bring star of the Netflix show, Queer Eye, Bobby Berk, to Molekule for a holiday, and post holiday campaign, promoting clean air in your homes. This partnership included white-listed and dark ads to increase exposure.
Molekule x Kevin Love
Led negotiations to bring NBA star and Olympian, Kevin Love, on as a strategic investor to Molekule. Oversaw contract negotiations, PR/ media strategy, and social media engagement for the partnership.
Molekule x Vernon Davis
Molekule was launching a new B2B product in Q4, a notoriously tough time for hardware coverage. Led the ideation, strategy, negotiation and oversight of bringing on NFL star & Jamba Juice franchise owner, Vernon Davis, on to help promote the product in it’s target market.
Molekule x Derek Hough
Molekule was launching a hardware product in Q4, the first new product since the company launched their flagship product 2 years prior. As Q4 is notoriously a congested time for product coverage, I led the strategy behind Molekule’s first celebrity ambassador to help bring the launch to life. This partnership contracted a press interviews into the deal to ensure coverage.
New York Magazine | What Derek Hough Can’t Live Without
Forbes | Air Mini is Ready to Clean the Air Wherever you Are
Brit + Co | New Tech Breezes In to Improve Air Quality for This Dancing Celeb
4.20
With the legalization of marijuana, the acceptance of marketing alongside 4.20 has skyrocketed. Molekule’s technology has the ability to destroy the VOCs (smell) that come from burning pot leaves. This awareness campaign was produced in part with the founder of Sherbinski’s, a renowned marijuana retailer, to bring awareness to the impact Molekule’s technology can have on the space.
4.20 Press Kit
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Press Kit
Press Kits were sent to VIPs for social media & press coverage.
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Press Kit
Press Kits were sent to VIPs for social media & press coverage.
Product Seeding
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Belly
Musician
500k+ IG followers
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Shirley Ju
Music Journalist & Host
50.9K IG Followers
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Danny Boy Styles
Producer
23.1K IG Followers
B2B Video Testimonial
A B2B video testimonial was created to support not just the consumer story for pot smell and toxin removal, but the impact that can have in the cannabis industry as well.